News & Trends

Digital Signage Content Powered by Your CMS

In our February D=SIGN Power Hour on Using your CMS to Automate Content, our panelists discussed which tools can help to ensure the content displayed on your digital screens is always fresh, relevant, and engaging. Our moderator, Samantha Powell, Manager, Industry Advocacy at AVIXA was joined by Jason Ault, Co-Founder & COO at Coffman Media, Lorna Campbell, Business Development Director at Screenfeed, and Thuy LeDinh, Director of Marketing at 22Miles. They identified some best practices for elevating the overall effectiveness and efficiency of your digital signage network, including: 

• Make sure to identify the objectives and goals for the content up front, including what is needed from day one to several years out.
• There are many sources for content – content providers like Screenfeed, using widgets, or APIs to connect to your own data sources and create custom content.
• Keep in mind the three pillars of a digital signage network – the hardware, software and content; which all need to work together. So choose the right CMS and the appropriate content to complete the solution and meet your goals.
• AI can be used for both content creation and content curation.

 View the entire conversation here: D=SIGN Power Hour: Using your CMS To Automate Content.