News & Trends

Creating Immersive Experiences that Transcend the Physical

Immersive experiences combine technology, storytelling, and space to communicate messages, educate, or entertain. We invited Inessah Selditz, Executive Creative Director at A_DA, Alexandre Simionescu, Principal & Creative Director at Float4, and David Title, Partner and Creative Director of Bravo Media to join Bryan Meszaros, CEO & Founder of OpenEye Global, to discuss how to best approach creating experiences and the role that AV plays in the process and design. They emphasized the following:

• Understand the intended outcome or purpose of the experience upfront
• Know your audience and the environment where the experience will exist
• Develop the story based on the brand strategy
• Build in time and prototypes to work through how the experience will be perceived